"Verified" is one of the most overused words in business-for-sale listings. We'd rather tell you exactly what our badge does and doesn't cover.
Tier 1 — Registered. Free, usually same-day. We confirm registration and tax ID against DBD records, check the registration date against the years-operating claim, and cross-check online reputation. This is a baseline sanity check, not a financial review.
Tier 2 — Financially verified. Five checks:
Why your confidence rating isn't an average. Every Tier 2 listing gets Strong, Moderate, or Limited — set by the weakest of the four document checks, not an average. A business with airtight financials and a clean lease but unconfirmed ownership gets capped at Moderate. Our own analysis sits alongside this rating rather than feeding it — it's our professional read, not a pass/fail check.
What Tier 2 does not do. The four document checks don't predict future performance or replace your own due diligence — they confirm that specific documents exist and say what the seller claims. Our own revenue, brand, and growth assessment is our professional opinion based on what we reviewed — not a certified valuation, an appraisal, or a promise of results.
For sellers: Tier 2 review typically takes a few days and is the single biggest lever on how seriously buyers treat your listing.